Otis Redding Foundation Board of Directors

The Otis Redding Foundation Board of Directors were carefully selected. Each member is an active member of the community and are advocates of empowerment.

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“Otis was providing young people with scholarships in 1963 with the emergence of his success,” says Otis Redding’s widow, Zelma Redding. “And through the Otis Redding Foundation, we continue his dream to empower all young people with an education.” As head of the estate of Otis Redding, Mrs. Redding works each day to promote the image, likeness and catalog of music her husband left. And she also works each day to continue his philanthropic efforts as president of the Otis Redding Foundation.

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Vice President & Executive director

“I eat, sleep and breathe the Otis Redding Foundation,” says Karla Redding-Andrews, daughter of Otis Redding. She is in charge of the day-to-day functions of the foundation as well as programming, fundraising, collaborations and exclusive merchandising in the Otis Redding Mini-Museum located in Macon, Ga.




General Manager, WE Communication

Matt is an SVP in the Technology Practice and the General Manager for the Seattle office for WE Communications, a PR and digital marketing firm that solves amazing, complicated, strategic, creative, fast-moving, global and tactical communications mind-benders. In this role he works with a mix of clients including Brother Business Group and McDonald’s. Previously in his career he guided communications for a wide variety of brands including DoubleDown Casino, Hotwire.com, HP, PlayNetwork, T-Mobile, and Zonar. His passion for digital technology and storytelling serves him well in my role on the advisory board for the Seattle Interactive Conference.

A self-proclaimed "music nerd," he is the founder, publisher, and editor of NadaMucho.com, a volunteer online music and culture magazine publishing from the Northwest since 1997 and has served as the publicist for the Bumbershoot and Capitol Hill Block Party festivals.




AIM Sports Reputation Management

Battcher Communications, LLC

Jeff is an international communications expert who previously ran the global corporate communications departments for BellSouth, Delta Air Lines, and Level 3 Communications. He is the founder and administrator of the Macon chapter of the Major League Baseball initiative RBI (Reviving Baseball in Inter Cities). Jeff has spent the substantial portion of his adult life helping Georgia’s less fortunate citizens. He is also a member of the Macon Sports Hall of Fame.” Otis Redding loved Macon. Helping and inspiring the youth of Macon was very important to him. To be part of continuing that legacy with the Redding Family is a privilege and an honor.”




Vice President of Marketing for Visit Macon

As Vice President of Marketing for Visit Macon, Valerie Bradley oversees the marketing, advertising, branding, public relations and social media for Macon’s tourism organization. Valerie has spent the last 7 1/2 years with Visit Macon in several marketing & communications roles and leading various initiatives including rebranding the destination to “Where Soul Lives”. A graduate of the University of Alabama, she is a member of the American Marketing Association, Public Relations Society of America and is active in numerous community organizations in Macon.




Chief Executive Officer, Coliseum Healthcare Systems

While only living in Macon GA for three years, Steve has already immersed himself in the culture of Macon – in the arts, history and music. Hospital Chief Executive Officer (for Coliseum Northside Hospital) by day, he is an epicurean, avid sports car enthusiast, and a doting new grandparent in his spare time. Originally from Oklahoma, Steve has over 18 years of administrative experience with HCA Corporation, much of it spent in Florida hospitals. “I love the rich cultural heritage of Macon and I am inspired by all the Redding Family has done for the youth of this community through music and education; it is an honor to serve on this board and allows me to honor my father’s lifelong commitment to helping children and promote Otis Redding’s legacy.” Steve serves on several boards in Macon including United Way, American Heart Association, and Chamber of Commerce.





A strong, accomplished and energetic leader with 28 years of telecommunications experience working with Cox Communications and most recently Hargray Fiber as of July of 2018. He has a proven record of sustaining growth and profitability while building effective teams and relationships.

“Having the opportunity to invest in the Macon community and our young adults helps to bolster economic growth and prosperity and is very special to me. I am passionate about Macon’s future and the people who live here. It is very exciting to be part of initiatives that make a big impact, such as the Otis Redding Foundation and I am both fortunate to be a part of the Otis Redding legacy and future,” says Good.

Good received his BA in Management at Bellevue University in Omaha, Nebraska. Originally born in Colorado, he moved to Macon 34 years ago where he graduated from Central High School and later met his wife, Dodi. Married for 25 years, they have two children, Bailey and Alex. Together they spend most of their free time enjoying and hosting events on their family farm, Tiny Tails Fun Farm. The Good family benefits from the Otis Redding Foundation with Alex attending the summer music camp and weekend educational program involvement.



Board Member

Employer Partnership Manager at Goodwill Industries of Middle Georgia and the CSRA

Proud Veteran of the United States Air Force. Change agent and disruptor. Chris teaches leaders and organizations how to inspire people to connect and excel.

Excellent speaker and trainer with a keen understanding of people. His unconventional and innovative views on business and leadership will leave you both amazed and refreshed. Chris remains optimistic about the future of business and shares his optimism in every encounter. Chris understands the connection between results and business growth.

He has spoken across the United States to various trade organizations as well as local chamber events, and he brings a unique world view and personal experiences in life and business to his talks, courtesy of his military background. Chris is active on Social Media as well as in his local community.

Father of Otis Music Campers Amaya and Elijah Jackson.



Board Member

Singer/ Songwriter

Rumer Shirakbari is a critically acclaimed British singer and songwriter. Her debut album, Seasons of My Soul, (Atlantic) has sold over a million copies worldwide. Her sultry voice has earned her praise from Elton John and Burt Bacharach.  Rumer’s success has taken her all over the world, and she has even performed for Mr and Mrs Obama at the White House. Rumer now runs her own music and media production company, Night Owl, and is Macon’s newest resident.




Communications Pro

Co-Owner Jessica Lanier Walden & Rock Candy Tours

Jessica Walden is a communications executive and co-owner of Rock Candy Tours, a Macon music history tour company that proudly shares the stories and history of Otis Redding and the global impact he made on the world. For Jessica, Redding is a personal part of her own family heritage. Her father Alan and her late uncle Phil co-managed Redding’s career and operated RedWal Music Company (a nod to Redding + Walden) out of Macon. Her late grandfather, C.B. Walden, traveled with Otis during the Stax/Volt tour. “Otis changed the course of my family’s history. It’s an honor to carry on that special legacy through the good works and community outreach of the Foundation.”



Board Member

Mercer University-Assistant Professor of Healthcare Leadership

Dr. Kevin B. Williams is the former project coordinator for the Injury Prevention Center at Hughes Spalding Children’s Hospital in Atlanta, Georgia, where he taught health education to patients, parents and staff. His other responsibilities included managing a grant from the Robert Woodruff Foundation, data collection and evaluation of program and research activities.

Kevin Williams was an entrepreneur from 1993 – 2006 serving as the former president and CEO of Uplift Enterprises Inc., a management, special events, and production company. His current research focus is on African American students living with Learning Disabilities, and the health and education outcomes of those students. Other research interests of Dr. Williams include health services research, health workforce research, and health policy research and leadership.

Kevin believes a person using uplift education values the learner’s contribution in the classroom and challenges the student to be great in critical thinking, writing and oral delivery. An uplift educator also challenges the learner to think about the larger contribution that he or she can make through his or her education and career.

Father of Otis Music Camper D.K. Williams.